How to Tell Fact from Fiction in 2025: A Practical guide for readers and reporters

 Practical checks and trusted resources for readers and reporters navigating a noisy news environment




As rumors and manipulated media race across social platforms, distinguishing what is true — and what needs skeptical scrutiny — has become a daily task for newsrooms and the public alike. In 2025, independent fact-checkers and journalism researchers point to recurring themes: political hoaxes linked to the 2024 U.S. election, a surge in AI-generated misinformation (including deepfakes), and new platform policies that reshape how false claims are labeled and corrected.


What’s been debunked recently. A short roundup

  • False death rumors about Donald Trump. Viral posts in early September 2025 claimed the president had died. Fact-checkers quickly showed the story was false. PolitiFact’s report documents how the rumor spread.

  • Claims about ending cashless bail. Public statements suggesting an executive order could eliminate cashless bail nationwide were flagged as misleading. Experts explain why it’s more complicated than that. Read PolitiFact’s explainer.

  • Florida vaccine rhetoric. Florida’s surgeon general compared school vaccine mandates to “slavery.” Historians and fact-checkers described the claim as false and offensive. Full fact check here.

  • Celebrity and sports rumors. From Taylor Swift and Travis Kelce to Formula 1 driver Max Verstappen, false engagement and transfer stories keep circulating even after being debunked. Check Snopes for the latest corrections.


Why verification is harder in 2025

Two structural changes have made the information environment noisier:

  1. AI and deepfakes. Synthetic audio, images and video are now widely accessible and often used to mislead. The Reuters Institute Digital News Report 2025 notes the global risk of manipulated media. Read the report.

  2. Platform policy changes. In January 2025, Meta announced it would end its third-party fact-checking program in the U.S., shifting toward “community notes.” Critics warn this could reduce authoritative labeling of misinformation. Meta blog announcement.


Google News Initiative: Tools for faster fact-checking

The Google News Initiative (GNI) provides free resources for both journalists and the public:

  • Fact Check Explorer: Lets you search fact-checks from around the world by keyword or image. Try it here.

  • ClaimReview & markup: Allows publishers to embed fact-check data so it appears in Google Search.

  • Training modules: Free lessons on Google Search verification, reverse image search, and more. Explore GNI trainings.

Because so much misinformation involves photos and videos, tools like Fact Check Explorer are increasingly valuable.


How to fact-check rumors yourself

Professional fact-checkers rely on repeatable habits. Anyone can use them:

  1. Check the source. Look for an “About Us” page, authorship, and track record.

  2. Read laterally (SIFT). Search multiple outlets and trace a claim to the original source.

  3. Search fact-check databases. Try SnopesPolitiFact, or FactCheck.org.

  4. Reverse-image/video search. Use Google ImagesTinEye, or Bing Visual Search.

  5. Open primary documents. Read the full memo, law, or court filing rather than relying on screenshots.

  6. Pause for emotional framing. Sensationalist claims often aim to provoke a reaction.


Why independent reporting still matters

Platform tools and AI detectors can help, but independent reporting — tracing claims to original documents and witnesses — remains the gold standard. In the age of deepfakes and rumor storms, trustworthy journalism is more essential than ever.

Further reading 

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